Festive 2024

Purab—meaning "East" in Hindi—represents the direction of the rising sun, a place of beginnings and light.

This is why we felt it fitting to kick off our festive launches with Purab, the first of our four drops inspired by the cardinal directions—North, South, East, and West.

For Purab, we drew inspiration from the rich cultural heritage of Eastern India, particularly Bengal, where tradition and artistry have flourished for centuries. This piece celebrates the elegance of Bengali brides and showcases the intricate craftsmanship that defines this vibrant culture.

As you embrace Purab, we invite you to connect with the beauty and richness of our heritage.