For the earthly Taurus, with Venus, the Goddess of love and beauty, being their ruling planet, jewellery is very very important. In fact, it is a natural part of their sensual persona. They thus prefer something classic and yet understated. Jewellery for them is for enhancing their aesthetic appeal, and not for exhibiting their riches. Since Taurus rules the neck and throat area, necklaces and pendants hold a special appeal for them.